Welcome to Kaizen Ad! This is a step by step guide on how to create your first project on the platform and order video creatives from our expert designers.
On the dashboard, select Create New Project button or + New Project in the main menu.
Step 1: Choose a Project Type
Kaizen Ad provides a variety of project types to choose from. You can filter projects by Placement and Network.
In this example, we will select Amazon's Sponsored Brands Video project. Scroll down and select Sponsored Brands Video.
You can select any project to view the description and requirements.
Select Proceed with this Project button once you've decided on the project.
Step 2: Name Project and Select Formats
Name your project something you can easily recognize later, such as your product name or campaign name.
Ad Placements: Select Add Formats to select the size, ratio, length of the video you are requesting.
In this example, Amazon Sponsored Brands Video project only offers 2 placements: Sponsored Brands and DSP.
Select the desired length of this video, if you don't know simply choose 30sec and designer will make the best decision based on your creative brief.
Step 3: Fill out the Creative Brief
Each project has unique questions and a customized creative brief for that particular placement and network.
Ads on Amazon are product first and have a focused message.
Kaizen Ad professional designers will optimize your key message (benefit / unique selling point) within the first 10-15sec and add additional information in the remainder of the video. Best performing video ads are shorter and focus on at most 3 key points within the first 15sec.
What is your campaigns key message? Focus on value and unique selling point of your product.
List the #1 unique selling point or benefit of your product (as it relates to this campaign & target audience)
Ex: Key message should be about reusable containers keep food separate with the divided compartments.
#1 selling point is divided compartments.
What business challenge are you trying to solve with the above key message?
Ex: Our business challenge is to show how our containers are different from the competition with better compartments and airtight lids that keep food fresh longer.
Mention a few details about your target audience for this campaign.
List 5-10 keywords you are targeting in this campaign.
Ex: Health conscious fitness gym goers. Body builders. People trying to lose weight with portion control. Meal Preppers, busy households, shift and office workers
Keywords: meal prep containers, reusable, microwavable, portion control, diet plan
Call to Action and KPI
Choose Shop Now
Choose your KPI
Anything else designer should know?
Include a link to the product listings page
What are some approved copies, verbiage, terms, slogans we can use in the ad?
List any additional unique selling points or benefits, please limit to 5.
Keep in mind that a 30sec video ad can't have more than 5 points. And a short 15sec mobile-first video can communicate 2 points.
Save Time, Save Money, Meal Prep Made Easy; Eat Well, Stay Healthy
Kaizen, For All you Meal Prep Needs
Unique selling points:
- Airtight lids to keep food fresh for longer
- Raised domed lids so food is not compressed when lid is on
- Stackable to save space in cupboard when not in use
Upload Your Assets
You can upload each asset using the uploader or share a shared link (Google Drive, DropBox, etc.)
Assets should include (layered files of any images are nice to have):
product images (also on transparent background if available)
recent product or lifestyle images that we can use in the video
brand or product logo's
any product videos or footage that we can use in the video
any font files you use for your brand
Share your brand guidelines, logo's, approved colors, and approved font, and any other regulations.
What type of sound do you prefer to represent your brand? You can also browse some categories of royalty free music on MotionArray website and paste a few links here https://motionarray.com/browse/royalty-free-music?q=electronic%20pop
Ex: Logo files included in assets. Please use color scheme on our website.
We like music like this but feel free to use what fits better: https://motionarray.com/browse/royalty-free-music?q=electronic%20pop
Saving a Draft
Remember that you can always Save a Draft and/or have a team member complete questions that relate to their role.
To get back to your draft, select Projects from main menu.
Step 4: Confirm your Creative Brief and Submit Project for Production
You should only do this step once you have made sure you finalized all of the details in the Creative Brief.
Once you submit a project, you will not be able to edit the creative brief.
If you're ready: Select CONFIRM ENTRY button and submit your project.
Once you submit your project, designers will begin working on your video!